An education agency approached us to help them generate qualified leads from Latin America — specifically students interested in studying in Australia. Their existing marketing was inconsistent and not generating predictable results. The biggest challenge? Creating a cost-effective campaign that could reach motivated leads offshore.
Audience :
Young professionals who showed interest in studying abroad.
Budget :
$2,000
Methodology :
Three-steps system
Study First
We ran a 21-day paid media campaign targeting Spanish-speaking audiences across Latin America using Meta Ads. The goal was simple: attract leads interested in VET and English courses, and convert them into bookings through a seamless follow-up system.
Step 1 – Plan.
Step 2 – Execute.
Step 3 – Optimize.
LEADS
+335%
increase in campaigns enquires within 3 monts
COST PER LEAD
-54%
reduction in cost per lead on paid channels within 3 months
ROI
5,354%
return of investment in advertising
Digital Marketing made simple.
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Melbourne Australia.
+1 (234) 567 890
admin@threestep.com.au
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